most people think they can’t sell..
and some believe they don’t. the truth is we all sell, all of the time.
Every single day of our lives, we just don’t see it as such.
Every day of our lives we’re in communication with other people, we need to collaborate with other people, to get other people to work with us effectively, to keep clients doing business with us, to persuade – however indirectly – new clients to work with us too. We want to show the best side of ourselves so people want to be with us, to work with us. To be at the top of their list !!
It seems obvious really but building relationships takes serious effort and relationships are built on trust. But to do this well, you need to keep honing your core communication skills and most people just don’t bother. Those who do are those we believe are people born with a natural ability to sell, but they are just tuned in better.
Selling is based on relationships and it’s about communication. Communicating in a way which uses your unique interpersonal skills so you can build sustainable professional relationships. And of course personal relationships too.
Like it or note, we sell every day. To Colleagues. Parents are selling when they are with their kids. In the workplace. At home. Selling involves communicating with people to just get things done. All this demands communication skills of the highest order. It involves you being at your best
So a few points to remember
The sales process is NOT about YOU… think about what you can do for the person sitting opposite you
You are only as good as the service you give your customers
Without your customers, you don’t have a businesss
Great Customer Service is only part of the unspoken ‘Rule of Engagement’
When you don’t secure a sale, there’s a reason why.... look for it
See ‘Failure’ as an opportunity
People Buy from you because of YOU……
Perhaps MOST important of all..
Remember 2.2.1… you have two eyes, two ears and one mouth for a reason !!
So, in the words of Oscar Wilde, do “Be yourself, everyone else is taken” and develop your own style that reflects you, whatever language you’re speaking in. It’s part of who you are.
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